top of page
  • Writer's pictureBlue Moon Virtual

Architectural VR with Apple Vision Pro

Updated: Feb 24

Apple Vision Pro VR headset with dual cameras


Implication for Architectural VR

Advanced VR Headsets

The Apple Vision Pro introduces cutting-edge features like high-performance eye tracking and a dual-chip design for powerful processing, revolutionizing the way architectural visualization is experienced.

Spatial Computing

With visionOS, spatial computing becomes mainstream, enabling more intuitive interactions within virtual environments for architectural design and review.

Enhanced User Interface

Eye, hand, and voice inputs make navigating through architectural VR apps more natural and intuitive, enhancing user engagement and understanding.

App Ecosystem Expansion

The availability of custom-built apps and compatibility with hundreds of thousands of iPhone and iPad apps opens new possibilities for architectural visualization applications.

A Technological Marvel for Architects

The integration of Architectural VR with Apple Vision Pro marks a significant advancement in the field of architectural visualization. The Apple Vision Pro, shipping early in 2024 for $3,500, boasts a unique dual-chip design, combining Apple's M2 processor with a new R1 chip to process input from 12 cameras, five sensors, and six microphones​​. This setup enables high-performance eye tracking, allowing users to select elements within the VR environment simply by looking at them. The inclusion of a LiDAR scanner and TrueDepth camera further enhances the device's capability to create a fused 3D map of the surroundings, onto which content can be accurately rendered​​.

This leap in technology introduces the concept of spatial computing to the mainstream, as highlighted by Apple's CEO Tim Cook. VisionOS, developed specifically for spatial computing, promises a new platform for VR applications​​. This operating system is designed to support the most natural and intuitive inputs possible - a user's eyes, hands, and voice. For architectural professionals, this means being able to navigate through apps and designs by simply looking at them, tapping fingers to select, or using voice commands. This level of interaction is unprecedented in architectural VR, promising a more immersive and intuitive experience.

Moreover, the Vision Pro's compatibility with a wide range of apps, including those automatically working with the new input system, presents an opportunity for architectural firms to leverage existing iPhone and iPad apps within a VR environment. This expands the toolset available for architects and designers, enabling them to use familiar software in new, more immersive ways​​.

The Dawn of a New Era in Architectural Visualization

For architectural visualization specifically, the Apple Vision Pro could revolutionize client presentations and design reviews. The ability to position apps and visualizations around a three-dimensional representation of the environment allows architects to present their designs in a more engaging and understandable manner. Clients can virtually walk through their future homes or buildings, experiencing the space in a way that flat renderings cannot match. This could significantly enhance the decision-making process, providing a clearer understanding of the project's look and feel before construction begins.

As we look towards integrating this technology into architectural visualization services, it's worth noting the contributions of companies like Blue Moon Virtual. Based in Berlin and founded in 2021, Blue Moon Virtual specializes in 3D visualization and rendering services for the real estate market, offering a range of services including 3D renderings, CGI tours, marketing floor plans, virtual staging, and 3D animations. Their focus on using the latest technological innovations aligns perfectly with the capabilities of the Apple Vision Pro, suggesting a natural synergy for pushing the boundaries of architectural visualization​​.

Incorporating VR technologies like the Apple Vision Pro into the services offered by Blue Moon Virtual could further enhance their offerings. Services such as CGI tours, virtual staging, and 3D animations could benefit greatly from the immersive and interactive capabilities provided by advanced VR technology. For instance, CGI tours could become even more realistic and engaging, allowing clients to explore properties in unprecedented detail. Virtual staging, enhanced by the spatial computing power of the Vision Pro, could offer potential buyers a more tangible sense of space and design possibilities. Similarly, 3D animations of architectural projects could be experienced in a fully immersive environment, providing a new level of understanding and appreciation of the designs.

As the field of architectural visualization continues to evolve with these technological advancements, companies like Blue Moon Virtual are well-positioned to lead the charge. By embracing the possibilities offered by devices like the Apple Vision Pro and the emerging field of spatial computing, they can offer their clients unparalleled visualization experiences. This is just the beginning of a new era in architectural design and presentation, with VR technology opening up new horizons for creativity and interaction.

The Future of Architectural Visualization with Apple Vision Pro

The Apple Vision Pro's introduction to the market is not just about a new piece of technology; it's about opening a new chapter in how we perceive and interact with virtual spaces. Its capabilities, such as the dual-chip design for enhanced processing power and the high-performance eye tracking system, set the stage for a more immersive and intuitive experience in architectural visualization​​.

Enhancing Real Estate Visualization with Blue Moon Virtual

Blue Moon Virtual, a pioneer in 3D visualization and rendering services, stands at the forefront of adopting such innovative technologies to elevate the real estate experience. By integrating Apple Vision Pro's advanced features with their services, Blue Moon Virtual can offer unparalleled immersive experiences in the following areas:

  1. CGI Tours (CGI Tours): The immersive capabilities of the Apple Vision Pro can transform CGI tours from simple walkthroughs to engaging experiences, where clients can virtually step inside their future properties, experiencing every detail with unprecedented realism.

  2. Virtual Staging (Virtual Staging): This service can be significantly enhanced by allowing potential buyers to not only view but also interact with staged environments in a completely immersive setting, making it easier to visualize their future homes.

  3. 3D Animation (3D Animation): The detailed rendering capabilities of the Apple Vision Pro can bring architectural animations to life, providing a dynamic and interactive view of future projects that can be explored from every angle.

  4. Specialized Renders for Educational Institutions: With services tailored for campus renders (Campus Renders) and student housing (Student Housing), Blue Moon Virtual can leverage the Apple Vision Pro to offer immersive tours that help students and staff visualize new facilities and living spaces before they are built.

Revolutionizing Client Presentations and Design Reviews

The use of Apple Vision Pro in architectural VR applications opens up new possibilities for client presentations and design reviews. Architects and designers can now present their projects in a fully immersive environment, allowing clients to experience designs as if they were already built. This not only enhances the client's understanding and appreciation of the design but also enables more informed decision-making.


The integration of Architectural VR with the Apple Vision Pro represents a leap forward in how we interact with and visualize future spaces. For companies like Blue Moon Virtual, this technology offers an opportunity to redefine their service offerings, providing clients with an unprecedented level of immersion and interactivity in architectural visualization. As we move forward, the potential for Architectural VR to transform the real estate and architectural industries is limitless, promising exciting developments in the years to come.

This concludes our in-depth look at the future of Architectural VR with the Apple Vision Pro and its implications for the industry, highlighting the pivotal role of innovators like Blue Moon Virtual in shaping this future.


Commenting has been turned off.
bottom of page