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  • Writer's pictureBlue Moon Virtual

Introduction to Virtual Tour Platforms of 2024

Virtual tour platforms have become indispensable across various industries ever since the pandemic outbreak. From real estate to education, and from tourism to retail, these platforms are revolutionizing how we interact with spaces and places. The year 2024 has seen a significant leap in the technology and application of virtual tours and specifically CGI Virtual Tours, making them more immersive, accessible, and user-friendly than ever before.

See how Blue Moon Virtual turns a Floor Plan into a interactive CGI Tour

Why Virtual Tour Platforms are Essential

Virtual tours are no longer a luxury but a necessity. In real estate, they enable prospective buyers to explore properties remotely, saving time and resources. Educational institutions are using virtual tours to showcase their campuses to potential students worldwide. In the tourism sector, these tours offer a taste of destinations, enticing travelers and enhancing their planning experience.

Benefits in Various Sectors:

  • Real Estate: Enhanced property showcasing, increased engagement, and higher conversion rates.

  • Education: Virtual campus tours for remote accessibility, appealing to international students.

  • Tourism: Interactive previews of destinations, aiding in travel planning and promotion.

The use of virtual tours has shown a substantial impact on customer engagement. By providing a realistic view of spaces, they aid in better decision-making, thereby increasing the likelihood of conversions and enrollments.

Key Features to Look For in a Virtual Tour Platform

When selecting a virtual tour platform, certain features are critical for an effective and engaging experience:

  • User-Friendliness: The platform should be intuitive, making it easy for creators to design tours and for users to navigate them.

  • Integration Capabilities: Compatibility with various 360-degree cameras and VR headsets enhances the versatility of the platform.

  • Custom Branding and Interactive Elements: Features like hotspots add value to the tour by providing additional information and interactive elements.

  • Solution Type: Depending on your needs, choose between cloud-based solutions for accessibility or on-premises solutions for control and security.

Review of Top Virtual Tour Platforms in 2024

In 2024, a range of virtual tour platforms are available, each offering unique features and benefits. Here's a closer look at some of the top contenders:

  • Kuula: Our personal favourite, known for its user-friendly interface, Kuula offers custom branding, hotspots, and VR headset support, making it a comprehensive choice for virtual tour creation. Kuula is also easy to implement on main listing platforms and therefor is our winner for an all-round great virtual tour platform.

  • My360: This platform stands out for its cost-effective advertising and marketing tools. It's ideal for businesses seeking affordable yet powerful virtual tour solutions.

  • Cupix: A cloud-based platform that uses advanced computer vision technology. Cupix is particularly beneficial for its 3D measuring capabilities and automated approach, saving significant time and effort in tour creation. Cupix has its own use-case but isn’t as valuable for standard 3D virtual tour creation.

  • iStaging: Offering both 3D tours and AR experiences, iStaging is notable for its ease of use, allowing users to create tours through simple drag-and-drop actions.

  • 3DVista Virtual Tour Pro: This software excels in creating customizable, interactive 360º virtual tours. It’s a professional-grade tool leading in panoramic and VR innovation.

  • Tourweaver: Aimed at businesses, Tourweaver combines functionalities like email marketing and contract management with virtual tour creation, offering a comprehensive solution.

  • Klapty: This platform allows for the easy creation of 360 virtual tours, free and unlimited, making it an accessible option for all users.

  • Matterport: The market leader in virtual tours undoubtably has some great functionalities and is widely implementable on many platforms. However, it is certainly on the pricey side and not as customisable as others on this list.

Each platform has its unique strengths, and the best choice depends on specific business needs, budget, and the level of interactivity desired in the virtual tour.

How to Choose the Right Virtual Tour Platform for Your Needs

Choosing the right platform requires careful consideration of several factors:

  • Business Size and Industry: Different platforms cater to varying needs; what works for a real estate agent might not be suitable for a university.

  • Specific Requirements: Consider if you need advanced features like 3D measurements or VR compatibility.

  • Budget: Pricing models vary; some platforms offer free basic versions, while others require a subscription.

By assessing these factors, businesses and individuals can select a platform that aligns with their goals and resources.

The Future of Virtual Tour Technology: Spotlight on CGI Tours

As virtual tour technology continues to evolve, one of the most promising and exciting developments lies in the realm of CGI (Computer-Generated Imagery) tours, especially in real estate development. CGI tours, such as those offered by Blue Moon Virtual, represent a significant leap forward in terms of realism and immersive experience.

CGI tours are particularly transformative in the real estate industry. They enable potential buyers to experience properties that are yet to be constructed. This technology is adept at creating highly realistic and detailed virtual environments that showcase future developments in their best light. By leveraging advanced CGI techniques, these tours offer a glimpse into the future of property development, allowing for a level of detail and realism that was previously unattainable.

CGI Tour graphic mobile and desktop

Key Advantages of CGI Tours:

  • Enhanced Realism: Superior rendering of textures and lighting creates a virtual experience that closely mirrors real-life environments.

  • Interactive Experience: Potential buyers can explore different aspects of a property, like changing light conditions or furniture layouts, providing a deeper understanding and connection to the space.

  • Marketing Edge: For developers, CGI tours serve as a powerful marketing tool, enabling them to present their vision in a compelling and visually stunning manner.

CGI tours are not just about showcasing a space; they are about telling a story and evoking emotions. As technology advances, these tours are expected to become even more sophisticated, offering experiences that are indistinguishable from reality and further enhancing the buyer's journey in real estate.


Virtual tour platforms have become integral in various sectors, offering immersive and interactive ways to explore spaces remotely. From My360’s cost-effective solutions to Kuula’s user-friendly interface, each platform brings something unique to the table. The right choice depends on specific needs, budget, and desired features.

As technology continues to evolve, we can expect virtual tours to become even more realistic and engaging, further bridging the gap between virtual and physical experiences. Businesses and institutions should consider leveraging these tools to enhance their marketing strategies, reach wider audiences, and provide enriched experiences.


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